CAPACITY & PRIORITIZATION

CAMPAIGN ACCELERATION

MARKETING FLYWHEEL

1

Thinking abundantly is thinking clearly

2

Understand the size, complexity and effort required to inform what structure the work needs

3

Pair strategic and operational rigor with exceptional craft

From time to time, I stay close to the work and make sure all potential business units are brought in along the way.

👂 Listen to the ideas
💧 Water them
🪻 Bring them to life beautifully

And, pivots will happen: the strategy changes, the narrative messaging shifts, the product team announces a no-go. That’s where ingenuity charters change management to calmly center the team on a new objective.

Here is some work I steered with incredible teams:

Hinge Phonebookfor Global Day of Unplugging
in collaboration with Josh Penny, Rajeev Basu and Studio Yukiko

Hinge Awkward, Togetherfor a Social Impact addressing the loneliness epidemic
in collaboration with Ebele Onyema, Perfectly Imperfect and Starkman & Associates

TRYN FM for Radiant Children’s debut LP Release
in collaboration with No Tricks, The Orchard, and Radiant Children

If this capsule had a job title:

Managing Director, Marketing Operations, Creative Operations, Strategy & Operations, Brand Operator, Brand Builder, Campaign Director, Creative Strategy

It all just depends on the needs of your work.

You can download my full CV here.

Reach out on email: yumatt09@gmail.com