Matthew Yu / 
Work CapsuleMarketing teams bring me in to organize ambitious plans, clarify what to make, and how we can make it together.
 
CAPACITY & PRIORITIZATION
CAMPAIGN ACCELERATION
MARKETING FLYWHEEL

1

Thinking abundantly is thinking clearly
2    

Understand the size, complexity and effort required to inform what structure the work needs
3

Pair strategic and operational rigor with exceptional craft

From time to time, I stay close to the work and make sure  all potential business units are brought in along the way.

👂 Listen to the ideas
💧 Water them
🪻 Bring them to life beautifully 

And, pivots will happen: the strategy changes, the narrative messaging shifts, the product team announces a no-go. That’s where ingenuity charters change management to calmly center the team on a new objective.


Here is some work I steered with incredible teams:


Hinge Phonebookfor Global Day of Unplugging
in collaboration with Josh Penny, Rajeev Basu  and Studio Yukiko




Hinge Awkward, Togetherfor a Social Impact addressing the loneliness epidemic
in collaboration with Ebele Onyema, Perfectly Imperfect and Starkman & Associates




TRYN FM for Radiant Children’s debut LP Release
in collaboration with No Tricks, The Orchard, and Radiant Children




If this capsule had a job title:Managing Director, Marketing Operations, Creative Operations, Strategy & Operations, Brand Operator, Brand Builder, Campaign Director, Creative Strategy

It all just depends on the needs of your work.

You can download my full CV here.
Reach out on email: yumatt09@gmail.com
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